Architectural Animation and 3D Walkthroughs The building, in motion.

A 3D walkthrough follows a person's path through a building: arriving at the entrance, crossing the lobby, stepping into a residence and out onto the terrace. It is the clearest way to show how spaces connect and how large they feel.

An architectural flythrough takes a wider view. The camera moves around and over the building to show its form, its neighbors and its site, which is useful for approvals and for the opening shot of a film.

Both can be produced from the models we build for still renderings, so the films and the images share the same materials and light.

A launch film for new development brings the exterior, the residences, the amenities and the neighborhood into one sequence, with music and titles. It is usually the centerpiece of the project website and the sales gallery.

Presale animation for condos is often shorter and more focused: a single residence, a view, a roof terrace at dusk. We cut versions for social media and presentations from the same footage, so the campaign stays consistent.

We plan the film with your marketing team from the start, so the story, the shots and the pacing support the wider campaign.

Construction phasing animation shows how a project will be built, stage by stage. Contractors, developers and public agencies use it to explain logistics, sequencing and the effect on the surrounding streets.

We build the sequence from your construction schedule and drawings, and we keep the visual style plain, so the information stays clear. Phasing sequences can also be paired with still images of each stage for reports and presentations.

A CGI and drone footage composite places the rendered building into real aerial footage of the site. The result shows the project in its true surroundings, with the actual streets, rooftops and skyline around it.

We match the camera, lens and light of the drone footage, so the building sits in the scene rather than on top of it. Where drone flights are restricted, we can work from existing photography and survey data.

Every architectural animation we produce follows the same stages, from the first sketch of the story to the final edit.

1. 01

   Script and storyboard

   We agree what the film needs to say, who it is for and where it will be shown, then sketch the sequence shot by shot.

2. 02

   Camera paths

   We set the camera movements in the 3D model and share them as simple previews, so you can approve the route before detailed rendering.

3. 03

   Draft animation

   We render a draft of the full sequence with lighting and materials, for comments on pacing, content and mood.

4. 04

   Sound and edit

   We add licensed music, sound design, titles and any voiceover, and cut the versions you need.

5. 05

   Final film

   We render the final film at full quality and deliver it in every format the campaign needs.

We produce real estate animation for developers and architects across New York, from presale films for condos to flythroughs for public review. Each film is built around the project's context in the city.