Real Estate Rendering and CGI Marketing images for buildings not yet built.

Condo renderings have to do the work of a show apartment that does not exist yet. Buyers want to see the residence, the finishes, the view from the window and the building they will come home to.

Condo presale renderings are usually planned as a set: a hero exterior, a living room, a kitchen, a primary bedroom, a bathroom and the main amenities. We plan the set with you and your marketing team, so each image has a clear job in the campaign.

We also render the views from each residence, combining the model with drone or site photography so that what buyers see in the image matches what they will see from the window.

Rental buildings are marketed to residents and to investors at the same time. Multifamily rendering for leasing focuses on the residence and the daily life around it, while images for investors show the scale, the site and the quality of the shared spaces.

Build-to-rent renderings follow the same approach across larger sites, where the street, the landscape and the community spaces matter as much as any single home.

Amenities often decide a sale or a lease. Amenity renderings show the lobby, the lounge, the fitness center, the pool and the roof terrace as finished, furnished spaces, lit for the time of day they will be used most.

We work from the interior designer's drawings and finish schedules, so the images reflect the design that will be built. Residences get the same attention: kitchens, bathrooms and living rooms are rendered with the specified finishes, fixtures and hardware.

Real estate CGI is used across every part of a sales campaign. We supply brochure and offering plan renderings at print resolution, cropped and versioned for each layout.

For the project website and social media, we prepare web versions and, where useful, short animated sequences. For the sales gallery, we produce sales gallery visuals sized for large screens, wall graphics and construction hoarding, so the images hold up at full size.

Marketing renderings work best when they share one look. We keep lighting, color and styling consistent from the first teaser image to the final brochure, so the campaign reads as one project.

Real estate rendering takes time to do well, and the sales launch rarely moves. Planning the images early means the views can be chosen with the architect and interior designer while the design is still being finished, rather than after the dates are fixed.

Early planning also lets new development renderings serve more than one purpose. The same images can support financing, approvals and presales, which spreads their value across the life of the project.

Vertex Visual is a New York studio, and we prepare condo renderings and marketing renderings for developers across the five boroughs. We also prepare images for Landmarks hearings and community board presentations.