VR Walkthroughs and Interactive 3D Walk through it before it is built.

In a sales gallery, a headset or a large touch screen lets buyers move through a residence, look out of the windows and compare finishes. It turns a floor plan into a space they can stand in.

VR for sales galleries works best alongside the physical model and material samples. Buyers can hold the stone and timber, then see them in place, at full scale, in the room they are considering.

Interactive 3D lets people explore a project on their own terms: turning the building, opening floors, switching between day and night. Real-time visualization runs this on a screen or in a browser, with no waiting for images to render.

Design teams use the same tools in meetings, to test options and answer questions as they come up. Developers use them in presentations to investors and partners, where a model they can move is easier to understand than a set of drawings.

Because the model runs in real time, changes to materials or furniture can be shown during the meeting rather than after it.

An interactive unit selector for condo sales connects availability to the visuals. Buyers filter residences by floor, view, size or price, then see the plan, the finishes and the actual view from that height.

For the sales team, it keeps every conversation tied to current availability. For buyers, it answers the questions they would otherwise ask by email, at any hour.

The selector can sit on a touch screen in the sales gallery, on the project website, or both, drawing on the same data and the same renderings.

360 renderings place the viewer at a single point in a room and let them look in every direction. They run on a phone, tablet or laptop, and they can be embedded on the project website or shared as a link.

360 panorama renderings are a practical step between still images and a full real-time model, and they work on almost any device.

Immersive work earns its place when space is hard to judge from images alone: an unusual layout, a double-height living room, a view that changes floor by floor. It also helps when buyers live elsewhere or cannot visit the sales gallery.

For smaller projects, a set of 360 renderings may be enough. We will tell you which approach suits the project, and when the stills and animation you already have will do the job.

We build immersive sales tools for New York developments, where residences are often sold before construction is complete. A sales gallery in the city can use the same real-time model for headsets, touch screens and the project website.